How did we come up with this definition?
Bright Patterns are described as the antonym to dark patterns. While dark patterns exploit users' weakness of will in favor of business interest, bright patterns do the opposite. They are tricks used in websites and apps that make you do things that you meant to do.
Discoveries in the Wild
Have you encountered any bright patterns not covered by our examples or worthy of promotion? Don't hesitate to submit your findings and help expand the ever-growing library!