Definition

Bright patterns are benevolent design solutions prioritizing user goals and well-being over their desires and business objectives.

Bright patterns are benevolent design solutions prioritizing user goals and well-being over their desires and business objectives.

How did we come up with this definition?
Bright Patterns are described as the antonym to dark patterns. While dark patterns exploit users' weakness of will in favor of business interest, bright patterns do the opposite. They are tricks used in websites and apps that make you do things that you meant to do.

1

2

3

4

5

6

7

8

9

Daily Screen Time

Ready to close Video Platform? You've spent 1h 30m here today. Close the app to stay within your daily time, or enter your passcode to return to browsing.

. . . .

Bright Pattern

Discoveries in the Wild

While bright patterns are a rare sight, they can be found in various design landscapes. Explore instances of these unconventional interfaces and contribute your discoveries to the collection!

While bright patterns are a rare sight, they can be found in various design landscapes. Explore instances of these unconventional interfaces and contribute your discoveries to the collection!

Submit Yours

Submit Yours

Submit Yours

Have you encountered any bright patterns not covered by our examples or worthy of promotion? Don't hesitate to submit your findings and help expand the ever-growing library!

Hall of Fame

Hall of Fame

Hall of Fame

Examples of Bright Pattern types used by platforms, apps and websites were originally collected in our workshop paper Promoting Bright Patterns to conceptualize the term. This collection will evolve through user and self nominations.

Examples of Bright Pattern types used by platforms, apps and websites were originally collected in our workshop paper Promoting Bright Patterns to conceptualize the concept. This collection will evolve through nominations into a collection of noteworthy usage of Bright Patterns.

Benevolent Design - Benevolent Design - Benevolent Design -

😇

Ethical User Experience Questionnaire

Ethical User Experience Questionnaire

Currently, no standardized user experience questionnaire is sensitive to the challenges of unethical design. We are developing an extension to the UEQ to include user-experienced ethics. The 5 items below were found to be effective in highlighting unethical social media design patterns.

Currently, no standardized user experience questionnaire is sensitive to the challenges of unethical design. We are developing an extension to the UEQ to include user-experienced ethics. The 5 items below were found to be effective in highlighting unethical social media design patterns.

Benevolent

Benevolent

Suggesting

Suggesting

Revealed

Revealed

Friendly

Friendly

Non-addictive

Non-addictive

Deceptive

Deceptive

Pressuring

Pressuring

Covert

Covert

Annoying

Annoying

Addictive

Addictive

Cite our work

Cite our work

Cite our work





©️ 2023 Hauke Sandhaus, Cornell University, NYC

Generated on: August 16, 2023